Redesigning a website is no small feat — and not one to be taken lightly. Having just completed one of our own, I set out to write, design, and publish a guide that walks auser through the process in full. But, breaking down everything from strategic planning and information architecture to launch and quality control is a lot of content! To create an easily consumable content offer, I crafted an ungated content experience on both our website and a downloadable guide to accompany it, enabling users to choose how to best intake this detail-rich content.
The assets scattered throughout the experience include videos, visual aids, and animated imagery all leveraged to better communicate key steps and theories throughout the process of a website redesign, and ensure the New Breed brand was captured throughout the experience — even if it's for a fake company that sells hats.
