Display advertising provides a unique medium to convey essential key takeaways quickly and effectively. You have a finite amount of time and space to capture the attention of potentially thousands of viewers. Working with brands throughout the B2B and software space means a crowded marketplace.
A core focus of my work on display advertising is to create easy to identify graphics that stand out from the visual noise, while also communicating calls-to-value. That means more than just conveying what someone has to do — download this offer, book a demo — but making sure the viewer understands why they should do it in the first place.
