The foundation of any successful business is their brand. It encompasses your mission, core values , and what your brand stands for. With all that in mind, it can be one of the most significant undertakings for any company. I wrote and designed this guide as a content offer for New Breed as a guided walkthrough for how to run a brand workshop. Included in the guide are exercises that help stakeholders get to the heart of their brand and define what they want their company to be. The guide also includes a turnkey presentation to run their workshop with.
