Loyola University Maryland wanted to do something historic when they accepted a new class of students. After dipping our toes in the water with personalized video, we went full steam ahead by choosing to send out personalized video acceptance letters. After storyboarding a concept, I directed, shot, and edited this video that then leveraged a third-party integration to pull in data from our CRM to personalize the video. New students would get to see their name and other information right in the video when they got their decision. In this video, you'll see a placeholder, "Greyhound."
