As the brand marketer at New Breed, I was responsible for producing regular posts for the company's blog both as a writer — and a subject matter expert. Here's an excerpt on how brands can start optimizing one of the most important tools in their arsenal: the pitch deck.
Sometimes, your product, solution or challenge may feel incredibly complex or dense. In the interest of embracing contrast and legibility, you should strive to visualize concepts as much as possible. Your sales deck is an opportunity to incorporate imagery, graphics or charts that help articulate the value your sales pitch is describing. This is essentially the concept of show, don’t tell. Your sales rep is already telling a story and describing your solution. Your sales deck is an opportunity to present that information in a new, visually appealing way to drive the message home and keep your business at the top of your prospect’s mind.
Read the rest of the post here.
