As the brand marketer at New Breed, I was responsible for producing regular posts for the company's blog both as a writer — and a subject matter expert. Here's an excerpt on marketing and sales leaders can improve how they work and partner with designers. This was an exciting collaboration with designers across the organization to understand the nuances of feedback and how to facilitate better design projects.
The sandwich technique bookmarks a piece of negative feedback with a few positive notes to essentially lessen the blow. Let’s roleplay — pretend you’re the designer.
“I love what you did with this color palette, it’s so warm and inviting,” says the reviewer. “That said, I’m not sure the value prop is clear in this design. The background shapes are really neat.”
It might be nice to know that someone likes your design, but the biggest takeaway here is that it inevitably doesn’t deliver. The fact of the matter is, the sandwich technique can distract from fundamental or essential feedback and often makes the “positive feedback” come off as insincere.
Read the rest of the post here.
