New Breed had been leveraging the same website since 2017. While it helped fuel their growth for the better part of four years, it featured inconsistent messaging, dated design, and struggled to build a strong user experience. As their core positioning and branding was being updated to reflect their expansion from strictly a marketing agency, a website redesign was in order.
As the principal project manager, I oversaw the website's development from strategic planning to post-launch quality assurance. Beyond spearheading the website through approvals, copywriting, and design phases, I was solely responsible for the website's graphic design and flowing content into finalized pages.
I was also instrumental in providing high-level strategy including wireframing, light development work, and drafting messaging, as well as light copywriting and editing. Upon completion, we migrated the legacy website to a new domain, newbreedrevenue.com.
