SaaSWorks is a customer insights and outreach platform that helps customer support, service, and success teams provide better outreach to their clients. Their former branding, a (cute) robot, left many believing it was just another automated insights platform or worse — a chatbot. To reflect their growing brand that helped provide data-backed but human-informed insights, they needed a brand refresh. Their core differentiator was the influence that their team of experts would have on a client relationship.
Yes, they had access to robust data, but their people offered the insights. As a fast growing company, though, SaaSWorks wanted a brand that could last. Their product and delivery model was evolving at breakneck speeds — even while their branding project was ongoing. They needed something that could grow with them. Enter: the gear. The gear emphasized the latter half of SaaSWorks' brand. Works. It's not just about data. It's not just about people. It's about the intersection of both and driving your business forward through the unique, joint offering that SaaSWorks can provide.
